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Ford delays new EVs once more, showing why legacy automakers need to adopt a startup mentality

  Taskstac April 8, 2024

Ford announced Thursday that it’s delaying the production of two electric vehicles, a next-generation EV pickup and a three-row EV SUV. The pair are now slated to arrive in 2026 and 2027, delays of one and two years respectively. In their place, the automaker will be introducing hybrids across its U.S. lineup.

Ford’s CEO has been telegraphing the delays for months. Last fall, it postponed $12 billion in planned investments. Then on an earnings call in February, CEO Jim Farley said, “Hybrids will play an increasingly important role in our industry’s transition and will be here for the long run.” That’s the sort of sober talk that shareholders love to hear.

Wall Street is likely to cheer the move, especially after Toyota reported that its year-over-year sales in the United States rose 22% on the back of strong demand for hybrids. Ford’s shift appears designed to bolster cash flow and near-term profits, something that seems logical for a company of its size, especially in times of uncertainty.

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